Mazzeme
Art Direction
Identity Design
Illustration
AGENCY- ONE47
Amidst the palms,
they find their ease.
A hammock cradled by the ocean breeze.
where wandering hearts feel wild and free,
such is the life Mazzémé foresees.
Mazzémé is a bohemian lifestyle brand that celebrates intentional, joyful living. Rooted in sustainability and handcrafted charm, it blends old-school warmth with modern playfulness.
CHALLENGE
In a lifestyle market crowded with either hyper-minimal or overtly rustic brands, Mazzémé needed an identity that felt artisanal yet contemporary, expressive enough to spark emotion, but grounded enough to scale as a brand.
INSIGHT
For conscious lifestyle consumers, home is not just a space but a feeling. Brands that evoke comfort, imagination, and intentional living create deeper emotional resonance than purely aesthetic décor labels.
IDEA
Position Mazzémé as a Sanctuary of Freedom — a world where slow living, warmth, and playful imagination coexist.
EXECUTION
A handcrafted visual language was developed using whimsical illustrations inspired by nature and leisure from turtles riding tides to seagulls resting by the shore. These elements, paired with warm colours and tactile forms, created a cohesive system that balances bohemian charm with modern restraint.
