Mazzeme
Bohemian Lifestyle Branding
AGENCY- ONE47
Amidst the palms,
they find their ease.
A hammock cradled by the ocean breeze.
where wandering hearts feel wild and free,
such is the life Mazzémé foresees.
Mazzémé is a bohemian lifestyle brand that celebrates intentional, joyful living. Rooted in sustainability and handcrafted charm, it blends old-school warmth with modern playfulness.
CHALLENGE
It had to feel artisanal yet contemporary, whimsical yet grounded, and emotionally resonant enough to stand apart in the lifestyle and home décor space.
EXECUTION
I developed a cohesive visual language on the theme Sanctuary of Freedom. This concept shaped a world where slow living, imagination, and comfort coexist. From turtles surfing tides to seagulls lazing by the shore, each illustration evokes warmth, leisure, wonder, and the handcrafted charm of the brand.
