Luvor

Art Direction
Social Media Design
Brand Book
Print Collaterals
AGENCY- ONE47

Craftsmanship in every curve,
A luxury brand women deserve.
Each collection has its own world,
Whether it’s filigree or gold.

Founded in 2019, Luvor Italia is a luxury Italian jewelry brand catering to cosmopolitan women. Their designs blend technical precision with bold creativity, each piece becoming an extension of one’s personality.

CHALLENGE

With limited visual assets- primarily product shots on white backgrounds, the brand needed to communicate craftsmanship, emotional value, and individuality to an elite audience that prioritises meaning over trends or price. The task was to elevate jewellery from objects to expressions of identity, using visual storytelling rather than excess imagery.

INSIGHT

For cosmopolitan luxury consumers, jewellery is not worn to impress, but to express selfhood. Strong narrative worlds can transform even minimal assets into emotionally resonant experiences.

IDEA

Build distinct visual worlds for each collection, where craftsmanship becomes the anchor and storytelling adds depth, emotion, and context.

EXECUTION

Each collection was treated as its own narrative universe. Through carefully designed grids, carousels, reels, invitations, and a comprehensive brand book, product imagery was placed within evocative conceptual settings, allowing each piece to feel intentional, expressive, and timeless.

For the Serpent Collection, I drew inspiration from the Garden of Hesperides—where Ladon, the mythical serpent-like dragon, guarded its golden beauty. Our pieces already carried the sinuous grace of snakes, so we brought the garden into the narrative by adorning them with delicate floral forms.

Love Locks is inspired by Rome’s historic bridge, where couples seal their promises with a padlock—a symbol of forever. I expanded on this idea through another timeless expression of love: handwritten letters. Paired with modern compositions and typography, the collection reflects the soulful, intentional love people seek today—intimate, lasting, and beautifully human.

Frozen, as the name suggests, stops you in your tracks. The moment your eyes meet the piece, everything pauses. To bring this feeling to life, we placed the jewellery within ice—capturing that sharp, breathless stillness. The concept adds depth, clarity, and wonder, just like the pieces themselves.

Have you ever watched a ballerina spin—effortless, graceful, perfectly in sync? That sense of movement and harmony inspired the Pirouette Collection. The lightness of diamonds dancing across smooth gold surfaces mirrors the elegance of a pirouette. Every piece feels fluid, balanced, and quietly captivating—like a performance frozen in time.

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Hi I'm Shweta. I’ve spent the last 15 months at One47 as a Communication Designer, where I worked across branding, illustration, art direction, and social-first visual storytelling for fast-growing brands. I recently graduated with a B.Des in Graphic Design and now freelance while actively upskilling and refining my creative practice.

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