Loire
Art Direction
Identity Design
Packaging Design
AGENCY- ONE47
Blending French allure with nature’s art,
LOIRE awakens the soul and heart.
Not just skincare, but a ritual divine,
A moment of self-care, where you truly shine.
LOIRE is a skincare brand rooted in ritual, not routine. Inspired by the french river, it encourages beauty that feels returned to, not pursued.
CHALLENGE
In a skincare market split between clinical minimalism and overt botanicals, LOIRE needed an identity that could balance scientific credibility with natural elegance.
INSIGHT
Modern skincare consumers seek brands that feel restorative rather than performative; trusting formulations as much as the emotional experience of use.
IDEA
Position LOIRE as a brand built on flow and renewal, where structure and softness coexist.
EXECUTION
Guided by the philosophy Flow & Flourish, the identity combines a garden-inspired palette with refined layouts and transparent packaging. Flowing botanical illustrations reveal ingredients openly, reinforcing trust while maintaining a calm, premium aesthetic.
