Loire
Premium Skincare Branding
AGENCY- ONE47
Blending French allure with nature’s art,
LOIRE awakens the soul and heart.
Not just skincare, but a ritual divine,
A moment of self-care, where you truly shine.
LOIRE is a skincare brand rooted in ritual, not routine. Inspired by the french river, it encourages beauty that feels returned to, not pursued.
CHALLENGE
The skincare market is saturated with either overly clinical or overly botanical brands. LOIRE needed an identity that communicated both scientific trust and natural elegance.
EXECUTION
Its visual identity centers around the philosophy Flow & Flourish, balancing structure with movement. A garden-inspired palette brings calm, premium freshness, while transparent packaging with flowing botanical illustrations showcases ingredients openly. The result is a modern, premium identity rooted in nature, fluidity, and renewal.
