Phalam

Phalam is a premium fruit gifting brand that offers curated boxes of exotic fruits across India. We reimagined Phalam as a contemporary expression of royal fruit gifting, where rarity, craftsmanship, and the journey behind each fruit define true luxury.

Inspired by a time when exotic fruits were transported across kingdoms through animal caravans for royalty, we created a series of custom illustrations featuring five signature fruits carried by regal animals. These illustrations became the foundation of Phalam's visual identity, transforming a forgotten tradition into a distinctive packaging system for modern-day gifting.