Yarchagumba

Yarchagumba is a luxury wellness brand from Nepal offering products ranging from whiskey to shilajit. While its name carried a rich Himalayan legacy, little of that story was reflected in its visual identity. I transformed the legend of Yartsa Gunbu, the rare fungus discovered after herders noticed unusual vitality in their animals, into the foundation of the brand.

Drawing from this folklore, I created a visual system featuring Nepalese motifs and line-art illustrations of the animals linked to its discovery and the people who later explored its medicinal properties. A subtle gold strip on the whiskey label quietly unfolds this story across the packaging.

By embracing the fascinating origins of Yartsa Gunbu, the identity transforms a Himalayan legend into a premium brand asset rooted in heritage.