Yarchagumba
Art Direction
Identity Design
Illustration
Packaging Design
AGENCY- ONE47
Enticing people with a fungus story,
Is what brought this brand its glory.
From nature’s grace to crafted art,
Yarchagumba holds Nepal at heart.
Yarchagumba is a luxury wellness brand from Nepal, known for premium products like whiskey and shilajit.
CHALLENGE
A heritage-rich name with low cultural recall in a category crowded with generic luxury cues
INSIGHT
Global wellness consumers increasingly seek authentic origin stories, not anonymous premium branding.
IDEA
Position Yarchagumba as a Himalayan cultural artefact, not just a luxury product.
EXECUTION
Built the identity around the discovery legend of Yartsa Gunbu, using illustration-led storytelling and Nepali cultural motifs to systemise the brand across touchpoints.
Deck Preview
